Cybersecurity is an essential component due diligence accuracy enhanced by machine learning of any business. However business leaders should implement these systems in a proactive manner and with caution, as they are susceptible to being targeted by cyberattacks. Business development encompasses searching for new opportunities, establishing and maintaining relationships with customers, entering strategic partnerships, and creating strategies to increase profits. It impacts virtually every department within a business from marketing to human resources.
In order to answer the research question, „How does a company’s adopting cybersecurity technologies affect its performance?“ we examined the impact of various technological environmental, organizational and other factors on an organization’s intentions to adopt these technologies. We utilized the TOE framework to analyze the impact of these variables on the organization’s willingness and capacity to adopt cybersecurity technologies.
The TOE framework has four components: (1) perceived usefulness, (2) perceived ease of use and (3) observational capability. These three variables affected the companies‘ intentions to adopt cybersecurity techniques and also their performance. Additionally, competitive pressure and vendor assistance were also a factor on the willingness of companies to adopt these technology.
Cyberattacks are more frequent than ever, and can cause serious damage to a company’s reputation, financial standing and operational capabilities. The most advanced cybersecurity tools are able to help businesses avoid being harmed and boost financial performance. It’s time to make a shift in perspective, moving from viewing cybersecurity as a costly security expense to seeing it as a crucial business process that can drive growth.